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Madeleine Milne
Jun 20, 20221 min read
C.A.R.D.S. – Five Business Benefits of following a Community-Led strategy
There are many business benefits of having a community-led strategy, but here are some aces. C – Contribution. Your community can share...
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Madeleine Milne
Jun 10, 20223 min read
How do you know if community is right for your company?
Three key things to consider before you dive in So, you’ve understood the benefits of developing a community strategy for your brand and...
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Madeleine Milne
May 27, 20223 min read
How did a B2B enterprise software platform build a community everyone wants to be part of?
We all know Salesforce, right? It’s that SaaS CRM product that helps you drive sales more effectively. If you don’t use it yourself,...
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Madeleine Milne
May 18, 20222 min read
Lurkers: Silent but lively
Organisations often fret about how many “lurkers” reside in their online community. This means people who are signed up but do not...
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Madeleine Milne
May 9, 20223 min read
Seven reasons why community is going to sharpen your competitive edge in 2022 and beyond
With a background in membership and subscription businesses, I love communities. They’re the nearest thing I’ve ever seen to a silver...
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