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Madeleine Milne
Mar 22, 20231 min read
Customization.substack.com
So we don't have multiple blog postings on multiple platforms, we have decided to distribute our blog content on our Substack newsletter...
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Madeleine Milne
Feb 15, 20232 min read
When Less is More
Many paid-for communities fall into the trap of assuming that more = better. People are shelling out, so surely they want loads of...
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Madeleine Milne
Jan 25, 20231 min read
There we have it - the secret to happiness?
Human connection apparently We were interested to see David Finkelstein’s article in today’s Times reporting on the findings of an...
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Madeleine Milne
Jan 13, 20233 min read
Leaky buckets - Why subscription offerings need to rethink their engagement strategies. Fast.
What’s not to like about a subscription business? Your customers pay you a recurring fee in advance for a service or product. Nice. And...
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Madeleine Milne
Jan 6, 20233 min read
Community - Predictions for 2023
Is community the social media of the 2020s? Is 2023 the tipping point? No longer the niche warm and fuzzy, slightly worthy-sounding...
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madeleine81
Dec 13, 20223 min read
2022 it’s (almost) a wrap
Reflections on the rise and rise of community. Before we turn our attention to 2023, we wanted to take a moment to reflect on some of the...
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Madeleine Milne
Dec 8, 20222 min read
Microsoft now also recognising the power of community
Last night Microsoft announced the launch of their community offering which is available on both free and paid Teams accounts. It's only...
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Madeleine Milne
Dec 6, 20223 min read
Bringing Community Home
How building an in-house community can drive business growth Over the past weeks we have been focusing on customer communities – how to...
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Madeleine Milne
Nov 25, 20223 min read
Tis the Season.....
The holiday season is almost upon us. Which means that any business with a community, network or membership base might see engagement...
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Madeleine Milne
Nov 15, 20225 min read
Notion - Move Fast and (Don’t) Break Things
This week’s focus is on the project management collaboration tool Notion. Our original intention was to focus primarily on their...
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Madeleine Milne
Nov 7, 20223 min read
Why now may be exactly the time to develop your community-led strategy
We get it. We know that times are tough and may be about to get a lot tougher. There’s much talk of hiring freezes, layoffs and budget...
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Madeleine Milne
Oct 30, 20223 min read
The rise of Community-led Growth – the next phase of customer engagement
When the www first made an appearance, brands quickly embraced the opportunity to extend their presence across a wider geographical...
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Madeleine Milne
Oct 8, 20221 min read
Is a Paid-for Community Right for your Business?
In this post for Commsor we explore the pros and cons of developing a paid-for community. As well as considering why your business might...
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Madeleine Milne
Oct 6, 20221 min read
Even Google is wising up to the power of human discussion
Announced last week, Google will be including discussion and forum posts on certain topics in their search results - big news for any...
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Madeleine Milne
Sep 16, 20222 min read
Adobe and Figma - a case of whack a mole or inspired thinking?
Yesterday, it was announced that Adobe is to acquire Figma for $20bn – not bad for the start-up design platform that came on the scene in...
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Madeleine Milne
Sep 8, 20221 min read
Are you on board with Customerization?
As Mr D sang, the times they are a’changing. Customers no longer want brands or services to tell them what they should be thinking and...
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Madeleine Milne
Aug 30, 20222 min read
The Power of Ambassadors
Harnessing the power of your most committed customers through an ambassador programme can provide many business benefits. Here are five....
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Madeleine Milne
Aug 25, 20223 min read
The 5 Ws of CABs
Gone are the days where we believed we all had an inner Steve Jobs and could predict what our customers wanted or needed. Not only is it...
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Madeleine Milne
Jul 7, 20221 min read
What’s in a name?
We thought long and hard about whether we had the right company name. Should we leave it as it was or aim for something more...
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Madeleine Milne
Jun 30, 20222 min read
The Rise of the Transceivers
If 2010s was the decade of social media, are the 2020s the decade of community? Before 2010, not many of us were on social media and...
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